Basile Cuvelier

Creative Direction for Brands, Culture and Entertainment.
Currently Senior Creative at Sky Creative.

London




Disciplines
Art Direction
Design
Branding
Campaigns

Contact
Email
LinkedIn

Instagram
Life
Photography
Music
Full-time experience
Sky Creative 2017 — Present
Venturethree 2014 — 2017
Mori Inc. (Tokyo) 2013 — 2014
The Partners 2010 — 2013

Freelance experience
The Corner
Jack Renwick Studio
M&C Saatchi NY
The Clearing
Happiness Brussels
















Here is a selection of my work. Full portfolio available upon request.Show: All Design & Art Direction Photography

Mary & George
Key Art, Campaign
Role: Concept, Art Direction
Agency: Sky Creative
Client: Sky x  Hera Pictures

Creative Director: Alastair Austin
Senior Creatives: Basile Cuvelier, Celine Reynaud
Designers: Tilda Rawls, Damien Martinez
Photography: Ruven Afanador
More soon.

House of Kardashian
Key Art, Identity
Role: Concept, Design, Art Direction
Agency: Sky Creative
Client: Sky x 72 Films/Fremantle

Creative Director: Simon Corkin
Senior Creative: Basile Cuvelier
Creative: Mariel Fay
3D/illustration: Justin Metz
Sky Original's House of Kardashian is a provocative docu-series exploring the rise of some of the most influential women in the world.

Whether you love them or hate them, there's no doubt the Kardashians have successfully built an empire and changed the face of fame forever.

I Hate Suzie.
Key Art, Campaign, Identity
Role: Concept, Design, Art Direction
Agency: Sky Creative
Client: Sky x Bad Wolf

Creatives: Basile Cuvelier, Talia Slater
Photography: Matt Holyoak
Suzie Pickles, played by Billie Piper, faces turmoil after being hacked and compromising photos of her are leaked. The series chronicles her journey through shock, denial, fear, shame, bargaining, guilt, anger, and acceptance as she struggles to maintain her life, career, and marriage. 

In collaboration with Billie Piper, we developed eight portraits, each representing a different episode/emotion, which were used nationwide across various advertising platforms including Out-of-Home, Press, and Digital.


I Hate Suzie - Opening Titles
Design, Art Direction
Role: Concept, Design, Art Direction
Agency: Sky Creative
Client: Sky x Bad Wolf
Case study coming soon.


Then You Run
Key Art, Campaign, Identity
Role: Concept, Design, Art Direction
Agency: Sky Creative
Creative Director: Simon Corkin
Senior Creative: Basile Cuvelier
Photography: Robert Grischek
Case study coming soon.

WOLFE
Key Art, Campaign, Identity
Role: Concept, Design, Art Direction
Agency: Sky Creative
Client: Sky x Abbott Vision
Creative Director: Simon Corkin
Senior Creative: Basile Cuvelier
Photography: David Stewart
Each week Professor Wolfe and his forensic team are sent to new, compelling locations to piece together the parts of an outlandish and unconventional investigation.

We created a series of 6 surrealistic portraits of Professor Wolfe putting his whole body into the crimes he intends to solve. Each image depicts how Wolfe goes the extra mile and makes use of unconventional methods to solve the crime of each episode.


Columbia Road, 7am
Photography
An early visit to the flower market before it gets busy, when vendors are setting up their stalls and the flowers are still wrapped in plastic.


Pitchblack Playback
Identity, Communications
Role: Concept, Design
Client: Pitchblack Playback
Agency: Self
Pitchblack Playback invites the music loving public to hear upcoming album releases and classic LPs like never before in cinemas and other intimate spaces, in total darkness.

To illustrate this unique experience, each album visual from the event is covered in black paint until barely recognisable.


The Lazarus Project
Key Art, Campaign, Identity
Role: Concept, Design, Art Direction
Agency: Sky Creative
Client: Sky x Urban Myth Films
Creative Director: Simon Corkin
Senior Creative: Basile Cuvelier
Photography: Andy Lo Pò
The Lazarus Project tells the tale of George (Pappa Essiedu) who finds himself stuck in a time loop after witnessing the world's end. Reliving the same day, he learns about 'The Lazarus Project', a secretive team that prevents global disasters by resetting time.

Basile Cuvelier 
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