Basile Cuvelier



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Basile Cuvelier is a multidisciplinary Creative specialising in Art Direction and Design, based in London. He has worked with renowned agencies including The Partners, Venturethree, Mori Inc. Tokyo and Sky Creative, creating work across a wide range of industries and sectors.

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SATURDAY NIGHT LIVE UK
SNL UK isn’t a copy of the US original, but a uniquely British reincarnation. The challenge was to launch an iconic American institution to a British audience, many of whom knew the name, but not what SNL stood for.

The campaign needed to feel unmistakably different, bold and iconically British. So rather than simply bringing SNL to Britain, we put Saturday Night Live UK at the heart of what makes Britain, Britain.

The launch reached 3M+ viewers and generated 200M+ organic views, becoming Sky’s biggest show on YouTube, with 40% of viewing coming from 16–34s. Its premiere drew 528,000 viewers, making it Sky One’s biggest show since its relaunch.ROLE
Creative
Art Direction
On-Set Direction
AI Direction

SCOPE
Campaign
OOH
AV
Social

CREDITS
Photography: Will Cooper
Directors:  ThirtyTwo
Agency: Sky Creative
Client: Sky x NBCUniversal

HOUSE OF KARDASHIAN Key art for Sky’s HOUSE OF KARDASHIAN documentary, capturing the family’s rise, power and controversy through a golden sculpture adorned with symbols of deceit, transformation and fame. ROLE
Creative
Art Direction
Design

SCOPE
Key Visual

CREDITS
Illustration: Justin Metz
Agency: Sky Creative
Client: Sky x 72 Films/Fremantle

REGUS: GO DO
Campaign for Regus, the global provider of serviced offices and meeting spaces offering fast booking at over 3,000 locations worldwide. 

Created to launch the new brand statement “Go Do” the campaign highlights the wide range of possibilities Regus unlocks for businesses, from flexible workspaces and global mobility to instant access to professional environments wherever work happens. ROLE
Creative
Design
​Illustration
Motion Direction

SCOPE
Campaign
OOH
Digital
AV

CREDITS
Agency: Venturethree
Client: Regus

JUST EAT
A complete rebrand of Just Eat, the world’s leading food delivery platform, bringing together over 65,000 restaurants across 13 countries. In an increasingly crowded market of fast-growing competitors, the brand required a bold new identity, voice and vision to stay ahead. ROLE
Design Lead
​Creative
​Art Direction

SCOPE
Brand Identity
Design System
Packaging
Brand Guidelines
Iconography
R&D

CREDITS
Agency: Venturethree
Client: Just Eat

I HATE SUZIE
Campaign for Sky series I HATE SUZIE. After Suzie Pickles (Billie Piper) is hacked and intimate photos are leaked, the series follows her emotional journey as she fights to hold onto her life, career and marriage. Working closely with Billie Piper, we created eight portraits, one for each episode and emotion, rolled out nationwide across OOH, press and digital.

Opening titles:
Following our successful collaboration with Billie Piper on the key art and campaign, we then created the opening titles for all 8 episodes. ROLE
Creative Direction
​On-Set Direction
Motion Direction

SCOPE
Campaign
Show Brand
Digital
Motion

CREDITS
Photography: Matt Holyoak
Retoucher: Jackie Williams
Agency: Sky Creative
Client: Sky x Bad Wolf


PITCHBLACK PLAYBACK
Pitchblack Playback invites the music loving public to hear upcoming album releases and classic LPs like never before in cinemas and other intimate spaces, in total darkness.

To illustrate this unique experience, each album visual from the event is covered in black paint until barely recognisable. ROLE
Creative
Design

SCOPE
​Identity
​Communications

CREDITS
Agency: Self

WOLFE
Key art and campaign for Sky series WOLFE. Each week, Professor Wolfe and his forensic team unravel strange, unpredictable cases. We created six surreal portraits of Wolfe literally immersing himself in each investigation, highlighting his eccentric personality and unorthodox, hands-on approach to solving crime.
 ROLE
Creative
Art Direction
​On-Set Direction
Design

SCOPE
Key Art
Show Brand
Campaign
Digital

CREDITS
Photography: David Stewart
Agency: Sky Creative
Client: Sky x Abbott Vision


DATING NO FILTER
UK's funniest comedians provide raw and unfiltered commentary on members of the public embarking on blind dates.
 ROLE
Creative
Art Direction

SCOPE
Key Art
Campaign
Digital

CREDITS
Photography: Justin Downing
Agency: Sky Creative
Client: Sky x NBC Universal


MARC SUTTON
Portfolio website for Marc Sutton, Strategy Director, where each project is introduced through its campaign platform and expressed through a distinct typographic identity.

 ROLE
Design

CREDITS
Agency: self


PREDATORS Concept and art direction for PREDATORS. This five-episode limited series follows five apex predators, each episode dedicated to a different species, in their fight for survival.

The line Closer to Danger echoes the show’s core theme: as the camera gets closer than ever to these predators, we also uncover the very real dangers each species faces in the wild. ROLE
Creative
Art Direction

SCOPE
Key Art
OOH

CREDITS
Agency: Sky Creative