I HATE SUZIE
Campaign for Sky series I HATE SUZIE. After Suzie Pickles (Billie Piper) is hacked and intimate photos are leaked, the series follows her emotional unravelling through eight states: Shock, Denial, Fear, Shame, Bargaining, Guilt, Anger and Acceptance.
Working closely with Billie Piper, we created eight portraits, each embodying one of these emotional states and corresponding to an episode of the series. The campaign rolled out nationwide across OOH, press and digital.
Opening titles:
Following our successful collaboration with Billie Piper on the key art and campaign, we then created the opening titles for all 8 episodes.
ROLE
Creative Direction
On-Set Direction
Motion Direction
SCOPE
Campaign
Show Brand
Digital
Motion
CREDITS
Photography: Matt Holyoak
Retoucher: Jackie Williams
Agency: Sky Creative
Client: Sky x Bad Wolf