I Hate Suzie

Suzie Pickles, played by Billie Piper, faces turmoil after being hacked and compromising photos of her are leaked. The series chronicles her journey through shock, denial, fear, shame, bargaining, guilt, anger, and acceptance as she struggles to maintain her life, career, and marriage. 

In collaboration with Billie Piper, we developed eight portraits, each representing a different episode/emotion, which were used nationwide across various advertising platforms including Out-of-Home, Press, and Digital.

Scope: Concept, Design, Art Direction
Agency: Sky Creative
Client: Sky x Bad Wolf
Photography: Matt Holyoak