Hacked. Exposed. Screwed.
Art Direction, Design
SCOPE
Key Art, Show Brand, Campaign, Digital, OOH
INFO
Key Art and campaign for Sky series I HATE SUZIE. Suzie Pickles, played by Billie Piper, faces turmoil after being hacked and compromising photos of her are leaked. The series chronicles her journey through shock, denial, fear, shame, bargaining, guilt, anger, and acceptance as she struggles to maintain her life, career, and marriage.
In collaboration with Billie Piper, we developed eight portraits, each representing a different episode and emotion, which were used nationwide across various advertising platforms including OOH, Press, and Digital.
CREDITS
Photography: Matt Holyoak
Agency: Sky Creative
Client: Sky x Bad Wolf