MARY & GEORGE
A 360° campaign for Mary & George, starring Academy Award winner Julianne Moore, an audacious historical psychodrama about a treacherous mother and son who scheme, seduce and kill their way into the court of England and the bed of its king.
The campaign spanned key art, OOH, AV, digital, social and partnerships, bringing the series’ provocative take on Jacobean England into the contemporary world.
Extending the campaign into fashion and culture, we collaborated with British jewellery brand Astley Clarke on its first-ever unisex collection, drawing inspiration from the Jacobean era and George Villiers’ distinctive single pearl earring.
ROLE
Creative
Art Direction
Design
Direction
SCOPE
Key Art
Character Art
Show Brand
Campaign
Digital
OOH
CREDITS
Photography: Ruven Afanador
Typographer: Alison Carmichael
Agency: Sky Creative
Client: Sky x Hera Pictures