Basile Cuvelier

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Basile Cuvelier is a multidisciplinary Creative specialising in Art Direction and Design, based in London. He has worked with renowned agencies including The Partners, Venturethree, Mori Inc. Tokyo and Sky Creative, creating work across a wide range of industries and sectors.

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SATURDAY NIGHT LIVE UK
SNL UK isn’t a copy of the US original, but a uniquely British reincarnation. The challenge was to launch an iconic American institution to a British audience, many of whom knew the name, but not what SNL stood for.

The campaign needed to feel unmistakably different, bold and iconically British. So rather than simply bringing SNL to Britain, we put Saturday Night Live UK at the heart of what makes Britain, Britain.

The launch reached 3M+ viewers and generated 200M+ organic views, becoming Sky’s biggest show on YouTube, with 40% of viewing coming from 16–34s. Its premiere drew 528,000 viewers, making it Sky One’s biggest show since its relaunch.ROLE
Creative
Art Direction
On-Set Direction
AI Direction

SCOPE
Campaign
OOH
AV
Social

CREDITS
Photography: Will Cooper
Directors:  ThirtyTwo
Agency: Sky Creative
Client: Sky x NBCUniversal