London
Sweetpea
Creative & Art Direction
Infos:
Key Art and 360º campaign for Sky Original series Sweetpea. Based on the hit C.J. Skuse novel of the same name, Sweetpea is a deviously twisted coming-of-‘rage’ story starring Ella Purnell.
The Kiosk:
For our Waterloo Station takeover, we designed an eye-catching Sweetpea-themed kiosk as part of our “Sweet but Deadly” campaign. Passersby were initially drawn in by sweets and flowers, only to discover the kiosk’s dark twist.
The Gazette:
As part of the kiosk experience, we created a Gazette entirely dedicated to the series. Embracing the style of the Gazette where Sweetpea works in the show, we filled it with fictional articles, spoof ads, and even a playful ‘Really, Really Crossword’ packed with story clues.
Credits:
Photography: Simon Emmett
Agency: Sky Creative