SWEETPEA
A 360° campaign for Sky Original Sweetpea, starring Ella Purnell, a darkly comic coming-of-rage story about an invisible wallflower with a deadly side.
At its heart was Sweet But Deadly, a campaign platform built around Rhiannon’s transformation from overlooked to lethal. Across key art, OOH, AV, press and digital, every execution played with the tension between sweet and deadly.
The campaign extended into the real world with The Sweetpea Gazette, distributed from a bespoke news kiosk at London Waterloo, filled with stories and headlines inspired by the show, alongside a limited-edition bouquet of twisted blooms created with Freddie’s Flowers.
ROLE
Creative
Art Direction
SCOPE
Key Art
Campaign
Activation
Experiential
OOH
CREDITS
Photography: Simon Emmett
Agency: Sky Creative