It’s always the quiet ones
Creative, Art Direction
SCOPE
Key Art, Campaign, Activation, Experiential, OOH
INFO
Key Art and campaign for Sky’s series SWEETPEA. Based on the hit C.J. Skuse novel of the same name, this drama is a deviously twisted coming-of-‘rage’ story starring Ella Purnell.
THE KIOSK
For our Waterloo Station takeover, we designed an eye-catching Sweetpea-themed kiosk as part of our “Sweet but Deadly” campaign. Passersby were initially drawn in by sweets and flowers, only to discover the kiosk’s dark twist.
THE GAZETTE
As part of the kiosk experience, we created a Gazette entirely dedicated to the series. Embracing the style of the Gazette where Sweetpea works in the show, we filled it with fictional articles, spoof ads, and even a playful ‘Really, Really Crossword’ packed with story clues.
CREDITS
Photography: Simon Emmett
Agency: Sky Creative